Wednesday, October 22, 2008

A Good Display Can Attract Buyers

My father has been a professional artist for many years. I grew up in a self employed family, so I think I have a different perspective than most people when it comes to presenting a good image for a business.

One of the things my dad does is business lettering, like signs and vehicles. I do not know how often I will run into a business that has put time an energy into their service or product and have thought of every little detail, or so they thought, but neglected good signage or displays. The front of your business, or your booth at a craft fair, or trade show is the first and sometimes only chance you have to grab the attention of buyers. I for one am less likely to go into a business if the outside looks shabby or run down,,aren't you? The same is true for displays, the better they look, the more people will pay attention.

My dad makes his own signs and banners obviously, but he often needs frames and stands on which to display his signage or artwork. I found this cool site called CamelBackDisplays.com. They make everything from trade show displays, to banner stands and those cool truss system displays. I think the banners stands would work well for a display for my dad, and the light boxes they have would be awesome too. They even have brochure racks and the drapes and ropes for exhibits. Those would be cool when dad goes to car shows.

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