I just got done watching Conan O'Brien on late night TV. One of his guests was Rapper - Actor LL Cool J.
LL was talking about how he created a new clothing line that will sell exclusively at Sears Department stores. Part of his motivation is to help create jobs for the unemployed, and by selling his line at Sear stores, he keeps the line affordable and accessible to more people than some celebrity clothing lines.
LL has always seemed like a really nice person, this just helps confirm my suspicions that he is the real deal. I know that he will benefit from this venture, but he could just as easily made a deal with a higher end retailer for more money. Thanks for being one of the good guys LL!