Giving GIft Cards This Year?

For many years gift cards have become more and more popular as holiday gifts. This is the first year I have heard some talk of people being nervous to buy them. I can understand they apprehension, because I know as well as anyone else that the economy is shaky and there are companies closing left and right.

I was reading on the net that Blackhawk Network ,which is the largest third party distributor of gift cards, had a big research study done and the results said that 70 percent of people still thought gift card were a useful gift. And another major study said that over half of the people surveyed would like to get gift cards as presents. Blackhawk Network is the creator of the
Gift Card Mall™ so I imagine they keep a close eye on the feelings of the consumer on this matter. That makes me feel a little better about giving and getting gift cards this year.

There are still plenty of companies that are going to be around. I don't think they will ever go out of fashion really. They are one size fits all, always the right color, easy to mail, fun to use. What could beat a combination like that?